Today, we’re introducing Genome Connect: a simple way to personalize any product with insights from a user’s genome.
Until now, genetic personalization has mostly been limited to products built specifically around genetics. Sequencing users, managing samples, processing genomic data and turning millions of variants into useful insights requires infrastructure and expertise that most companies would never build themselves.
Genome Connect changes that.
A food app doesn’t need to become a genetics company to understand that one user may metabolize caffeine differently from another. A training app can account for genetic differences related to muscle composition or recovery. An AI can use genetic context to make its answers more relevant to the individual.
Any product that gets better by understanding the person using it can now add another layer of personalization from their genome.
Built around your product
We work with each company to determine where genetic insights can make their product more useful and design custom insight panels around those opportunities.
A panel might cover nutrition and metabolism, sleep and circadian rhythm, training and recovery, stress response or other traits relevant to the experience you’re building.
Each panel turns the relevant parts of a user’s genome into structured insights, with supporting evidence, citations and limitations.
Your product gets the context it needs to personalize the experience, without your team needing to become experts in genomics.
One connection
Genome Connect is built around a simple permissioning model.
Users who already have their genome with Genome Computer can grant your app access to the insights you’ve configured. Users who don’t can get sequenced through a co-branded flow launched from your product. Genome Computer handles kit delivery, sample returns, sequencing, bioinformatics and support.
Once their genome is ready, insights flow to your product through the same connection.
Genome Computer is a Public Benefit Corporation built around a commitment to protect individual genetic data. We will never sell or license an individual’s genetic data, and the user remains in control of how their genome is used. Learn more about our privacy commitments.
A new layer of personalization
For most products, building genomic infrastructure would never make sense.
But being able to understand something meaningful about the biology of the person using your product might.
Genome Connect separates the two.
We handle the sequencing, bioinformatics, interpretation, permissioning and support. You use the resulting insights to make your product more personal to every user who connects.
Genetic insights become another source of context your product can use to understand the individual — alongside the information, behavior and other data it already has.
Genome Connect and custom insight panels are free for approved organizations.
Explore what your product could know about its users.