The future is personal

We live our lives following what works for most people.

The medications we take. How we work. What we eat. How we learn.

Almost everything is built around the same idea: what works for most?

AI gives us an opportunity to change that.

A quarter of a century ago, Google Search gave us access to almost everything humanity knew. Suddenly, we could find every answer, every option, every thing we could try.

But more information didn’t make it easier to know what was right for us.

If anything, it made it harder.

We tried the latest diet. The new productivity system. The supplement everyone was taking. The morning routine that supposedly changed everything.

Billions of little n-of-1 experiments, run every day by people trying to answer the same question:

What actually works for me?

And we’re still trying to answer it.

AI changes what is possible.

Like Search, AI can know the universe of things we could do.

But unlike Search, it has the potential to understand which of those things might make sense for us.

The missing piece is the person.

Like the technologies before it, today’s AI is learning us from the outside in.

It observes what we do. It remembers what we tell it. It assembles a picture of us from our behaviour.

Each tool learns the version of us that shows up inside it.

But what we do isn’t all of who we are.

We need to build intelligence from the inside out.

And it starts with you.

.genome begins with something that has been yours your whole life: your genome.

It turns your genome into portable personal context, and gives you a foundation you can build on over time.

Add things like sleep, activity, routines, goals and experiences, and your .genome becomes richer and a better guide for what works for you.

Instead of tools trying to infer who you are, you bring who you are to the tool.

From day one, you can connect your .genome to the models, agents and apps you already use, without handing over your genome. It directs them on what works for you, while keeping your data private and you in control.

This is personal intelligence.

And it starts with .genome.